Great use of AI for marketing 👏

I love this marketing campaign that Ogilvy worked on for Deutsche Bahn (German Rail) - such a cool use of computer vision, Facebook data, and targeted ads. Here’s a summary of what they did:

Goal: Convince the 72% of Germans who travel abroad for holidays to travel domestically instead

1. Use a lookalike algorithm on Getty stock photos to identify German locations that look like international landmarks
2. Use Facebook to target people who are interested in specific travel destinations
3. Calculate how much it costs to train to the German location vs. fly to the international location
4. Create a custom video ad for each customer based on their travel preferences and current location
5. Profit! 24% increase in revenue from this campaign

Is there a startup idea in here somewhere? 🧐 I think so…

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