SaaS Trends during the Crisis

Last week at the SaaStr conference, ProfitWell shared data on how 10K+ SaaS companies are being impacted by COVID-19. Some of the takeaways:

• B2C subscriptions dropped significantly in Feb/Mar but are starting to trend back up now (those MasterClass ads must be working)
• B2B subscription revenue has not declined, but it is no longer growing
• From Jan through today, new MRR for B2B has been relatively stable, but lost MRR (churn and contraction) has increased each month
• Last year, buyers wanted software that helped them grow revenue. Now, they want software that helps them manage costs

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